Cookie Policy
This document contains information regarding the technologies that enable this Application to achieve the purposes described below. These technologies allow the Owner to collect and store information (for example, through the use of Cookies) or use resources (for example, by running a script) on the User’s device when the User interacts with this Application.
For simplicity, these technologies are succinctly referred to as “Tracking Tools” in this document, unless there is reason to differentiate.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to talk about Cookies in the context of mobile applications, since they are Tracking Tools that require the presence of a browser. For this reason, within this document the term Cookie is used only to refer specifically to that particular type of Tracking Tool.
Some of the purposes for which Tracking Tools are used may, in addition, require the User’s consent. If consent is given, it can be freely revoked at any time by following the instructions in this document.
This Application uses Tracking Tools operated directly by the Owner (commonly called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third-party” Tracking Tools). Unless otherwise specified within this document, such third parties have access to their respective Tracking Tools.
Duration and expiration of Cookies and other similar Tracking Tools may vary depending on what is set by the Owner or each third-party vendor. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories below, Users can obtain more detailed and up-to-date information about the duration, as well as any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of the respective third-party providers (via the links made available) or by contacting the Controller.
Activities strictly necessary to ensure the operation of this Application and the provision of the Service
This Application uses Cookies commonly referred to as “technical” or other similar Tracking Tools to perform activities strictly necessary to ensure the operation or provision of the Service.
Third Party Tracking Tools
These types of services have the function of hosting Data and files that allow this Application to function, enable its distribution, and provide a ready-to-use infrastructure to deliver specific functionality of this Application.
Some of the services among those listed below, if any, may run on geographically distributed servers, making it difficult to determine the actual location where Personal Data is stored.
SiteGround Hosting (SiteGround Hosting Ltd.)
SiteGround Hosting is a hosting service provided by SiteGround Hosting Ltd.
Personal Data Processed: Usage Data, Tracking Tools and various types of Data as specified by the service’s privacy policy.
Place of processing: United Kingdom
This type of services is functional for the centralized management of tags or scripts used on this Application.
The use of such services involves the flow of User Data through them and, where appropriate, their retention.
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland Limited.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland
Other activities involving the use of Tracking Tools.
Simple interactions and functionality
This Application uses Tracking Tools to enable simple interactions and activate features that allow Users to access certain resources on the Service and simplify communication with the Owner.
These types of services allow the Owner to build user profiles from an email address, name or any other information the User provides to this Application, as well as to track the User’s activities through statistical features. This Personal Data may also be cross-referenced with publicly available information about the User (such as profiles on social networks) and used to build private profiles that the Owner may view and use to improve this Application.
Some of these services may also allow the scheduled sending of messages to the User, such as emails based on specific actions taken on this Application.
SendinBlue Marketing Automation (SendinBlue SAS).
SendinBlue is a User database management service provided by SendinBlue SAS.
Personal Data Processed: Usage Data, Email, and Tracking Tools.
Place of processing: France.
Storage duration:
- sib_cuid: 7 months
Improved experience
This Application uses Tracking Tools to provide a personalized user experience, enabling better management of personal settings and interaction with external networks and platforms.
This type of services allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
This type of service may still collect data on web traffic related to pages where the service is installed, even when users are not using it.
Google Fonts (Google Ireland Limited)
Google Fonts is a font style display service operated by Google Ireland Limited that allows this Application to integrate such content within its pages.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland.
Font Awesome (Fonticons, Inc. )
Font Awesome is a font style display service operated by Fonticons, Inc. which allows this Application to integrate such content within its pages.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: United States
MEASUREMENT
This Application uses Tracking Tools to measure traffic and analyze Users’ behavior with the goal of improving the Service.
The services in this section allow the Owner to process and manage statistics anonymously through the use of first-party Tracking Tools.
Google Analytics with anonymized IP (Google Ireland Limited)
Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Application, compiling reports and sharing them with other services developed by Google.
Google may use Personal Data to contextualize and personalize ads in its ad network.
This Google Analytics integration anonymizes your IP address. Anonymization works by abbreviating within the borders of member states of the European Union or other countries that are members of the European Economic Area agreement the IP address of Users. Only in exceptional cases will the IP address be sent to Google’s servers and abbreviated within the United States.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland.
Storage duration:
- AMP_TOKEN: 1 hour
- _ga: 2 years
- _gac*: 3 months
- _gat: 1 minute
- _gid: 1 day
The services contained in this section allow the Data Controller to monitor and analyze traffic data and serve to track User behavior.
Facebook Ads conversion tracking (Facebook pixel) (Meta Platforms Ireland Limited)
Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Meta Platforms Ireland Limited that links data from the Meta ad network with actions taken within this Application. The Facebook pixel monitors conversions that can be attributed to Facebook, Instagram, and Audience Network ads.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is a statistics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner information about traffic and interactions on this Application.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland.
Storage duration:
- _fbp: 3 months
TARGETING AND ADVERTISING
This Application uses Tracking Tools to deliver personalized commercial content based on User behavior and to manage, deliver, and track advertisements.
This type of service allows you to manage a database of email contacts, telephone contacts, or contacts of any other type used to communicate with the User.
These services may also allow for the collection of data related to the date and time of the User’s viewing of messages, as well as the User’s interaction with them, such as information about clicks on links embedded in the messages.
SendinBlue Email (SendinBlue SAS)
SendinBlue is an address management and email messaging service provided by SendinBlue SAS.
Personal Data Processed: Usage Data, Email, and Tracking Tools.
Place of processing: France
This type of service allows User Data to be used for marketing communication purposes. These communications are displayed on this Application in the form of banners and other forms of advertising, also related to the User’s interests.
This does not mean that all Personal Data is used for this purpose. Data and conditions of use are given below.
Some of the services below may use Tracking Tools to identify the User or use the technique of behavioral retargeting, i.e. displaying advertisements tailored to the User’s interests and behavior, also detected outside this Application. For more information on this, we suggest you check the privacy policies of the respective services.
Generally, services of this type offer the option to disable such tracking. In addition to any opt-out features provided by any of the services listed in this document, the User can read more about how to turn off interest-based advertisements in the appropriate “How to turn off interest-based advertising” section in this document.
Facebook’s Similar Audience (Meta Platforms Ireland Limited)
Facebook’s Similar Audience is an advertising and behavioral targeting service provided by Meta Platforms Ireland Limited that uses Data collected through Facebook’s Custom Audience service in order to show advertisements to Users with similar behaviors to Users who are already on a Custom Audience list based on their previous use of this Application or their interaction with relevant content through Facebook Applications and Services.
Based on this Data, personalized ads will be shown to Users suggested by Facebook’s Similar Audiences.
Users can opt-out of Facebook’s Tracking Tools for ad personalization by visiting this opt-out page .
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland
Storage duration:
- _fbp: 3 months
These types of services allow this Application and its partners to communicate, optimize, and serve advertisements based on the User’s past use of this Application.
This activity is facilitated by tracking Usage Data and using Tracking Tools to collect information that is then transferred to partners that handle remarketing and behavioral targeting activities.
Some services offer an email list-based remarketing option.
Generally, services of this type offer the option to disable such tracking. In addition to any opt-out features provided by any of the services listed in this document, the User can read more about how to turn off interest-based advertisements in the appropriate “How to turn off interest-based advertising” section in this document.
Facebook Remarketing (Meta Platforms Ireland Limited)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that links this Application’s activity with the Facebook advertising network.
Personal Data Processed: Usage Data and Tracking Tools.
Place of processing: Ireland
Storage duration:
- _fbp: 3 months
Facebook Custom Audiences (Meta Platforms Ireland Limited)
Facebook Personalized Audiences is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that links this Application’s activity with Facebook’s advertising network.
Users can opt-out of Facebook’s Tracking Tools for ad personalization by visiting this opt-out page.
Personal Data Processed: email and Tracking Tools.
Place of processing: Ireland
Storage duration:
- _fbp: 3 months
How to manage preferences and give or revoke consent
There are several ways to manage preferences related to Tracking Tools and to give or revoke consent where necessary:
Users can manage preferences related to Tracking Tools directly through their device settings – for example, they can prevent the use or storage of Tracking Tools.
In addition, whenever the use of Tracking Tools is dependent on consent, Users may give or revoke such consent by setting their preferences within the cookie policy or by updating such preferences via the privacy widget for consent preferences, if any.
Through special browser or device features, it is also possible to remove previously saved Tracking Tools, including those used to save preferences regarding consent initially expressed by the User.
Other Tracking Tools in the browser’s local memory can be removed by deleting the browsing history.
Regarding Third Party Tracking Tools, Users can manage their preferences by visiting the relevant opt out link (if available), using the tools described in the third party’s privacy policy, or by contacting the third party directly.
Locate the settings related to Tracking Tools.
Users can, for example, find information on how to manage Cookies in some of the most popular browsers at the following addresses:
Users can also manage certain Mobile Application Tracking Tools by disabling them through the appropriate device settings, such as mobile advertising settings or tracking-related settings in general (Users can consult their device settings to locate the relevant one).
How to turn off interest-based advertising
Notwithstanding the above, Users are advised of the possibility of making use of information on YourOnlineChoices (EU and UK), Network Advertising Initiative (US) and Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. With these services you can manage the tracking preferences of most advertising tools. The Owner, therefore, advises Users to use these resources in addition to the information provided herein.
The Digital Advertising Alliance also provides an application called AppChoices that helps Users control behavioral advertising on mobile applications.
Consequences associated with refusing to use Tracking Tools.
Users are free to decide whether or not to allow the use of Tracking Tools. However, note that the Tracking Tools enable this Application to provide a better experience and enhanced functionality to Users (consistent with the purposes outlined in this document). Therefore, if the User decides to block the use of Tracking Tools, the Owner may not be able to provide the related functionality.
Data Controller
Beauty Value s.r.l., via Luigi Vitali, 1 – 20122 Milan (Italy)
Holder’s email address: beautyvalue@pecimprese.it
Since the use of Third Party Tracking Tools on this Application cannot be fully controlled by the Owner, any specific reference to Third Party Tracking Tools is to be considered indicative. For complete information, Users are kindly invited to consult the privacy policy of the respective third-party services listed in this document.
Given the objective complexity of identifying tracking technologies, Users are encouraged to contact the Owner should they wish to receive further information regarding the use of such technologies on this Application.
