Privacy Policy

Data Controller

Beauty Value s.r.l., via Luigi Vitali, 1 – 20122 Milan (Italy)

Holder’s email address: beautyvalue@pecimprese.it

Types of Data Collected

Among the Personal Data collected by this Application, either independently or through third parties, are: Usage Data; Tracking Tools; email; first name; last name; date of birth; phone number; number of Users; city; device information; session statistics; latitude (of city); longitude (of city); browser information.

Full details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or through specific informational texts displayed prior to the collection of the Data.
Personal Data may be freely provided by the User or, in the case of Usage Data, automatically collected during the use of this Application.
Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to disclose them, it may be impossible for this Application to provide the Service. In cases where this Application indicates certain Data as optional, Users are free to refrain from communicating such Data, without this having any consequence on the availability of the Service or its operation.
Users in doubt about which Data are mandatory are encouraged to contact the Data Controller.
Any use of Cookies – or other tracking tools – by this Application or the owners of third party services used by this Application is for the purpose of providing the Service requested by the User, in addition to the additional purposes described in this document and in the Cookie Policy.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Application.

Method and place of processing of collected Data

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification or destruction of Personal Data.
The processing is carried out by means of computer and/or telematic tools, with organizational methods and logics strictly related to the indicated purposes. In addition to the Data Controller, in some cases, other subjects involved in the organization of this Application (administrative, sales, marketing, legal, system administrators personnel) or external subjects (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Data Controller may have access to the Data. An up-to-date list of Data Processors can always be obtained from the Data Controller.

The Data are processed at the operational offices of the Data Controller and at any other place where the parties involved in the processing are located. For more information, contact the Holder.
The User’s Personal Data may be transferred to a country other than the country in which the User is located. To obtain more information about the location of processing, the User may refer to the section on Personal Data Processing Details.

Unless otherwise stated in this document, Personal Data are processed and kept for the time required by the purpose for which they were collected and may be kept for a longer period due to any legal obligations or based on the consent of Users.

Purposes of the Processing of Collected Data

User Data are collected to enable the Data Controller to provide the Service, fulfill legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), detect any malicious or fraudulent activities, as well as for the following purposes: Viewing content from external platforms, Hosting and backend infrastructure, Contact management and message sending, Managing User databases, Contacting the User, Statistics, Tag management, Remarketing and behavioral targeting, and Advertising.

To obtain detailed information on the purposes of processing and the Personal Data processed for each purpose, the User may refer to the section “Personal Data Processing Details.”

Details of the processing of Personal Data

Personal Data are collected for the following purposes and using the following services:

  • Contacting the User
  • Managing contacts and sending messages
  • User Database Management
  • Tag management
  • Hosting and backend infrastructure
  • Advertisement
  • Remarketing and behavioral targeting
  • Statistics
  • Viewing content from external platforms

Information on how to turn off interest-based advertisements

In addition to any opt-out features provided by any of the services listed in this document, Users can read more about how to turn off interest-based advertisements in the appropriate section of the Cookie Policy.

This Application makes use of Tracking Tools. To learn more, Users may consult the Cookie Policy.

Legal basis for processing

The Owner processes Personal Data related to the User if one of the following conditions exists:

  • the User has given consent for one or more specific purposes; Note: In some jurisdictions, the Data Controller may be authorized to process Personal Data without the need for the User’s consent or another of the legal bases specified below, as long as the User does not object (“opt-out”) to such processing. However, this does not apply if the processing of Personal Data is regulated by European legislation on the protection of Personal Data;
  • processing is necessary for the performance of a contract with the User and/or the execution of pre-contractual measures;
  • processing is necessary to fulfill a legal obligation to which the Controller is subject;
  • the processing is necessary for the performance of a task of public interest or the exercise of public authority vested in the Controller;
  • processing is necessary for the pursuit of the legitimate interest of the Owner or third parties.

However, it is always possible to ask the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on law, required by a contract or necessary to conclude a contract.

Further information on shelf life

Unless otherwise stated in this document, Personal Data are processed and kept for the time required by the purpose for which they were collected and may be kept for a longer period due to any legal obligations or based on the consent of Users.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of that contract is completed.
  • Personal Data collected for purposes attributable to the legitimate interest of the Data Controller will be retained until that interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Owner in the relevant sections of this document or by contacting the Owner.

When processing is based on the User’s consent, the Data Controller may keep the Personal Data longer until that consent is revoked. In addition, the Data Controller may be required to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, the Personal Data will be deleted. Therefore, upon the expiration of this period, the right of access, deletion, rectification and the right to Data portability can no longer be exercised.

User Rights

Users may exercise certain rights with respect to the Data processed by the Data Controller.

In particular, to the extent provided by law, the User has the right to:

  • Revoke consent at any time. The User may revoke the previously expressed consent to the processing of his or her Personal Data.
  • Object to the processing of their Data. Users may object to the processing of their Data when it is done on a legal basis other than consent.
  • access their Data. The User has the right to obtain information about the Data processed by the Data Controller, certain aspects of the processing, and to receive a copy of the processed Data.
  • Verify and request rectification. The User can check the accuracy of their Data and request that it be updated or corrected.
  • Obtain restriction of processing. The User may request the restriction of the processing of his or her Data. In this case, the Data Controller will not process the Data for any purpose other than its preservation.
  • Obtain the deletion or removal of their Personal Data. The User may request the deletion of his or her Data by the Data Controller.
  • receive their Data or have it transferred to another owner. You have the right to receive your Data in a structured, commonly used, machine-readable format and, where technically feasible, to have it transferred unimpeded to another data controller.
  • Propose complaint. The User may file a complaint with the relevant data protection supervisory authority or take legal action.

Users have the right to obtain information regarding the legal basis for the transfer of Data abroad including to any international organization governed by international law or formed by two or more countries, such as the UN, as well as regarding the security measures taken by the Data Controller to protect their Data.

When Personal Data are processed in the public interest, in the exercise of public powers vested in the Data Controller or in pursuit of a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that, should their Data be processed for direct marketing purposes, they may object to the processing at any time, free of charge and without providing any reasons. If Users object to processing for direct marketing purposes, Personal Data are no longer processed for such purposes. To find out whether the Data Controller processes Data for direct marketing purposes, Users may refer to the respective sections of this document.

In order to exercise their rights, Users may address a request to the contact details of the Holder indicated in this document. The request can be filed free of charge and the Holder will respond as soon as possible, in any case within one month, providing the User with all the information required by law. Any rectification, deletion or restriction of processing will be communicated by the Controller to each of the recipients, if any, to whom the Personal Data has been transmitted, unless this proves impossible or involves disproportionate effort. The Owner notifies the User of these recipients if he or she so requests.

More information about the treatment

The User’s Personal Data may be used by the Owner in legal proceedings or in the preparatory stages to its possible establishment for the defense against abuse in the use of this Application or related Services by the User.
The User declares that he/she is aware that the Data Controller may be obliged to disclose the Data by order of public authorities.

Upon the User’s request, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual disclosures regarding specific Services, or the collection and processing of Personal Data.

For operation and maintenance purposes, this Application and any third-party services it uses may collect system logs, i.e., files that record interactions and may also contain Personal Data, such as the User’s IP address.

Further information in relation to the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application as well as, if technically and legally feasible, by sending a notification to Users through one of the contact details it has. Therefore, please consult this page frequently, referring to the date of last modification indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Owner will re-collect the User’s consent, if necessary.